BRANDING & PACKAGING PROGRAMME
Designing identities.
Building value.
Creating impact.
The Branding & Packaging programme develops students’ ability to create visual identities and packaging systems that communicate purpose, value and personality.
Students combine creative thinking, visual communication and practical production knowledge to develop brand experiences across identity, packaging and print applications.
Brand Identity
Design visual systems that communicate purpose, personality and consistency.
Packaging Design
Create functional and visually engaging packaging solutions.
Market Insight
Consider audiences, context and communication needs when developing design concepts.
Creative Solutions
Use design thinking to develop original, purposeful visual outcomes.
WHY BRANDING & PACKAGING
Design brands.
Shape experiences.
Stand out.
Branding and packaging influence how people recognise, understand and experience products and organisations.
Students explore how strategy, typography, colour, imagery, materials and structure work together to create coherent and purposeful design systems.
ABOUT THE PROGRAMME
Where creativity meets
strategy and functionality.
The Branding & Packaging programme combines visual communication, concept development and practical production thinking.
Students explore identity systems, packaging structures, typography, materials and presentation methods while developing design solutions that are clear, functional and visually engaging.
Brand Identity
Develop logos, visual systems and brand applications that support recognition and consistency.
Packaging Systems
Explore packaging structure, hierarchy and visual communication across product formats.
Materials & Production
Consider materials, print processes and production requirements when developing packaging concepts.
Practical Projects
Apply branding and packaging thinking through studio-based creative projects.
Branding & Packaging Highlights
Packaging Design Study
An exploration of packaging structure, visual hierarchy and product presentation.
Brand Identity Project
A visual identity project combining typography, colour and brand applications.
Packaging Systems Exploration
A coordinated packaging concept developed across multiple product formats.